No. of Positions           1

Overview :

The Head – Awareness and Communication will lead the strategic planning and execution of all outreach, branding, and communication activities for the MY Bharat platform. This role is pivotal in driving awareness about the platform among youth, stakeholders, and the general public through digital, print, and on-ground campaigns. The ideal candidate should possess strong leadership, creative, and stakeholder engagement capabilities to ensure cohesive, impactful, and culturally resonant communication aligned with the mission of MY Bharat.

Responsibilities:

1. Design and implement the national communication and outreach strategy for MY Bharat, with a strong focus on youth engagement
2. Lead digital media campaigns, content creation, and branding initiatives across social media, web, and mobile platforms
3. Plan and manage multilingual mass awareness campaigns, including IEC material, press releases, PSAs, and AV content
4. Coordinate with partner organizations, media agencies, and government departments for campaign planning and execution
5. Build and oversee the MY Bharat social media presence, ensuring consistent branding and engagement
6. Supervise content development teams, designers, and media vendors for the production of high-quality communication materials
7. Develop and maintain a communication calendar, aligning with key events, initiatives, and national observances
8. Plan and execute on-ground outreach programs, workshops, and youth festivals to promote the platform
9. Monitor campaign performance metrics and report on outreach effectiveness, audience reach, and engagement
10. Ensure compliance with GoI branding guidelines, accessibility standards, and approval protocols
11. Collaborate with the PMU, technical, and program teams to communicate updates, impact stories, and user journeys effectively

Qualifications:

• Master’s degree in Mass Communication, Marketing, Public Relations, Development Communication, or related field
• Minimum 10+ years of experience in communication roles, with at least 5 years in leadership capacity
• Experience working with government programs, non-profits, or digital public infrastructure projects preferred
• Familiarity with Digital India, youth engagement programs, and national outreach frameworks is a strong plus

Preferred Skills:

• Strong expertise in communication strategy, brand management, and digital marketing
• Proven experience in leading social media, PR, and public awareness campaigns
• Excellent writing, editing, and storytelling skills in English and at least one Indian language
• Familiarity with multimedia tools, content platforms, and design coordination
• Strong stakeholder management and vendor coordination skills
• Ability to lead and manage cross-functional creative and outreach teams
• Knowledge of youth-centric communication, behavioral change communication (BCC), or IEC strategies is desirable
• Understanding of government communication protocols, and sensitivity to cultural and regional diversity

Consolidated Remuneration:

• Consolidated remuneration shall be commensurate with qualifications and experience within the approved project norms.

General Conditions applicable to all applicants covered under this advertisement:

1. Those candidates, who are already in regular or contractual employment under Central / State Government, Public Sector Undertakings or Autonomous Bodies, are expected to apply through proper channel or attach a ‘No Objection Certificate’ from the employer concerned with the application OR produce No Objection Certificate at the time of interview.
2. Digital India Corporation reserves the right to fill all or some or none of the positions advertised without assigning any reason as it deems fit.
3. Candidates shall disclose any actual or potential conflict of interest with Digital India Corporation or its projects.
4. Selected candidate shall furnish an Integrity and Vigilance Declaration and shall be required to maintain highest standards of ethics.
5. Any candidate found debarred, blacklisted or convicted of offences involving moral turpitude shall not be eligible.
6. The positions are purely temporary in nature for the project of Digital India Corporation and the appointees shall not derive any right or claim for permanent appointment at Digital India Corporation or on any vacancies existing or that shall be advertised for recruitment by Digital India Corporation in future.
7. Appointment shall remain subject to verification of educational qualifications, previous employment, antecedents and character.
8. If any information furnished by the candidate is found false or suppressed at any stage, candidature/appointment shall stand cancelled without notice.
9. Selection shall be made by a duly constituted Selection Committee as approved by the Competent Authority of DIC.
10. Personal information shall be processed solely for recruitment purposes in accordance with applicable laws.
11. Digital India Corporation is an Equal Opportunity Employer.
12. The maximum age shall be as on the last date of receipt of the applications. Screening of applications will be based on qualifications, age academic record and relevant experience. The designation of the selected candidates shall be mapped as per the existing designation policy of DIC.
13. In case of a query, the following officer may be contacted

Ms. Vinaya Viswanathan

Head - HR

Digital India Corporation

Electronics Niketan Annexe,6 CGO,

Complex Lodhi Road, New Delhi – 110003

Tel.: ‎+91 120 654 0800